So, it might come as a bit of a surprise that he entered the alcohol realm by investing in tequila. James might be capturing his fifth championship ring this summer. Something tells us he will make sure to have a couple of bottles of Lobos on deck in the parade float. And if the time comes, we cannot wait. Type: Moscato wine mixed with fruit juices and other flavorings Founded: Around , we started to see sleek blue bottles pop up in music videos featuring Nicki Minaj, who was also starting to sprinkle her songs with Myx Moscato references.
Myx provided that with Myx Fusions, a Moscato wine packaged in a single serve bottle with a twist-off cap, infused with a fruit juice and other flavors. Nicki became the face of the brand and a co-owner alongside mogul Mona Scott-Young.
The beverage, which initially came in three flavors including coconut, peach, and original, came out at a time when moscato, a sparkling, sweet wine, was trending, particularly among the Black and Hispanic female audience. Nicki, one of the few female rappers to have this type of co-ownership deal, served as the perfect brand partner to reach this demographic—and she did. The brand still exists and is still available to purchase at liquor stores across the country—and Nicki is still prominently featured on its homepage.
Previously, 50 Cent made millions off investing in Vitamin Water and becoming the face of the brand. He played a similar card with Effen, since he became a minority shareholder after he invested in it for an undisclosed amount. Effen has doubled in size since I got behind it last year. Of course, Diddy and 50 Cent eventually beefed over their respective vodka deals. Hopefully he appreciates me opening up the doors for him continuously.
Although it was reportedly because 50 Cent sold his stake in the brand, the company confirmed their partnership with 50 Cent has not ended. Although Crunk Juice was not originally released as an alcoholic beverage, it was conceived as a mixer to make one. Although the beverage was by all means an energy drink, it was not really advertised as such throughout the album. Although Crunk Juice was advertised as an insane beverage to jumpstart your morning, who knows what it really did to your insides.
I mean, the drink had a list of ingredients you could barely pronounce and placed a huge emphasis on containing Horny Goat Weed. His collaboration with Armand de Brignac started in , after a fallout with the owners of Cristal champagne, which was previously his brand of choice. He took full ownership of the Armand de Brignac brand in In , He organised a boycott of Cristal after an executive hinted in an interview that he did not like the association between his product and rappers, who had made the drink more popular.
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