E-A-T — or expertise, authoritativeness, and trustworthiness — is one of the most important parts of the Google algorithm but is not the final, definitive judge of content quality.
Therefore, you can see for yourself how the quality of your content is likely to be assessed. In such instances, Google will likely not even consider ranking your content unless it is written by a relevant expert.
For example, if you produce a blog post advocating a particular type of diet, then it would need to be written by a relevant professional, such as a dietician. An article about the pros and cons of a particular pension scheme would need to be written by a certified financial professional, and so on. This ranking factor is closely related to relevance, but also takes into account the personal context and settings of the searcher.
NFL results for that day. However, if someone in the UK searches for the same thing, they will likely see the soccer i. Premier League results. The algorithm can also identify patterns and preferences based on previous searches, and provide results accordingly. Finally, the algorithm can also take into account the preferences of the searcher, especially if they surf the web while logged into their Google account.
At certain points, it also undergoes larger core updates that can significantly impact existing rankings, resulting in some sites improving their rankings, and others losing theirs. As a result, it can be difficult to try and figure out what exactly you should be doing as an SEO at any particular time. However, you can use a SERP volatility monitoring tool to get an idea of whether any significant changes have been made; the Sensor tool even allows you to review volatility by industry and niche, which can help you identify if any significant changes are likely to be applied to your industry.
You can also use the Personal Score tab to see how volatile your own site is based on your Position Tracking campaigns. The good news, though, is that Google is pretty forthcoming with its general guidance and advice. Regardless of any core changes and updates, it will always look to reward content that is:.
These are the core factors that you have control over, and toolkits like Semrush can help you to ensure that you create and publish content that incorporates them to your benefit, whether that means higher quality writing, better on-page SEO, or faster technical performance. Advanced SEO. What Is the Google Search Algorithm?
Read our Advanced guide to how Google Search works. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. For details, see the Google Developers Site Policies. Documentation Not much time? Beginner SEO Get started. Establish your business details with Google. Advanced SEO Get started. Documentation updates. Go to Search Console. How Google Search Works for beginners Google gets information from many different sources, including: Web pages User-submitted content such as your Business Profile and Google Maps user submissions Book scanning Public databases on the internet Many other sources However, this page focuses on web pages.
Once your website has been indexed, Google not only knows the website exists, but it has looked through the product pages on your site and understands that you sell 10 different kinds of cupcakes, including gluten-free cupcakes.
When a user types something into a search box, Google looks through its massive library of content to figure out which web pages would be most relevant to the user. This process is called ranking. These are entirely different and separated from other slots on the search results page that can be paid for by businesses. Advertising with Google does not have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in its organic search results.
Making it easier for search engines to crawl, index and understand your content is a good first step to reach more people through Google Search.
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