Sugar was born on 24th March in Hackney, London. He earned his pocket money by working with a greengrocer. The business expanded and in the s was listed in the stock exchange. This resulted in consumer dissatisfaction and consequently a lost reputation which they could never get back.
Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Skip to content. Leave a Reply Cancel reply Your email address will not be published. True success takes time and hard work. Your product has to stand out on the market or people will just go elsewhere. From experience Lord Sugar has learnt that cutting prices generates sales.
So if you start off by offering a product at a lower price, you can reel the customers in and then sell them the benefits of your more advanced and slightly more expensive model. Alan says that 9 out of 10 will then go to buy more expensive model. Close Menu Employer Branding.
Growing up in a council flat, making ends meet was a struggle for the Sugar family. He sold electricals from the back of it. Birth of Amstrad At just 21, Alan set up his own business, naming it Amstrad.
He sold hi-fi turntable covers, car radios, aerials and other electrical items. Plus, thanks to Amstrad, TV viewers could affordably purchase Sky set-top boxes. The stock market crash and stiff competition from rivals such as Sega and Nintendo made life difficult for the brand.
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