Once we knew we were good on our website, we moved on to test all other applications. At this point we knew the service worked, but thought that a gradual rollout was a smart way to have a smooth transition. There are a lot of ways to accomplish this, but we wanted to avoid having to update code in each integration.
We opted to do it on the DNS level, pointing one percent of all traffic to the new infrastructure and 99 percent to the old. Then we watched and waited. Things were humming along pretty well until we discovered a problem. That was great for users, but terrible for business. We missed something big, but because we could easily throttle traffic to the new service, we had a disaster plan ready.
We scaled down traffic to the new service and quickly added in the necessary headers before ramping back up to 50 percent. We triple checked everything, then watched to see how it fared. The glorious day finally arrived where we felt confident enough to turn the dial and serve all traffic from our new Meter Service. The best part was that no one even knew we had launched — though, we did inform senior leadership and stakeholders. Part of launching a replatform is retiring the old systems, so we thanked the old system for its service and officially said goodbye to the old AWS stack.
Overall our entire rollout took about a month. While that may seem long, it ensured we were completely confident that our new solution works. We avoided having a chaotic launch and actually felt a little awkward with how little drama there was. We were even able to scale during record breaking United States midterm election traffic , handling over 40 times our normal traffic.
This project allowed us to hone our playbook for how to handle launches:. Follow him on Twitter. Ronny Wang is a Software Engineer on the meter team.
Sergey Zheznyakovskiy is Lead Software Engineer on the meter team. Oleksii Khliupin is a Senior Software Engineer formerly on the meter team. How we design and build digital products at The New York Times. Sign in. NYT Open. This project allowed us to hone our playbook for how to handle launches: Peer review your plan before building. Ensure proper test coverage for key moving pieces. Ensure you have metrics and observability in place to watch for issues.
Consider a very gradual rollout even a dark rollout instead of a full cut-over. Times Online was registering about 21 million unique users a month to its front page earlier this year but the figure fell to 2. The papers said in addition , people had a joint subscription to read the newspapers in print and digitally. Times editor James Harding said the papers were "hugely encouraged".
Publishers of the Times and Sunday Times have revealed for the first time how many people are paying to read their newspapers online or on mobiles. They said that figures stood at , The subscription figures have been eagerly awaited by publishers and advertisers since the two papers went behind an online paywall four months ago. We recruited subscribers. We turned a profit. And we continued to invest in the highest quality journalism.
Press Gazette's must-read weekly newsletter featuring interviews, data, insight and investigations. Since phone users outweigh computer users by a large margin as chip manufactures pushed for that going to 64 bit among other things. Technically speaking we should be at bit by now but due to the 64 bit fiasco they decided not to push it. All Sections View and post jobs in journalism. In the news Platforms Publishers Interviews Marketing.
New Statesman drops programmatic advertising 'because it doesn't work for anyone'. Facebook ads backlash looks like common sense, not censorship. They were the first News International newspapers to do so. November The Times claimed to have secured just over 50, monthly subscribers since the paywall launched. By October the Times titles had a digital subscriber base of more than , The subscriber total was said to be up 22, year-on-year. January By now, it was clear the Times model was a boon as it had begun to break even while the Guardian, which resolutely stuck to its free open journalism model, made its biggest loss ever.
March Following extensive customer research, the Times switched its digital output from rolling news to three daily online editions at 9am, midday and 5pm. In June , the Times reached , print and digital subscribers.
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