What was camel cigarettes almost called

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Let's reshape it today. Corning Gorilla Glass TougherTogether. ET India Inc. ET Engage. ET Secure IT. Web Stories. Morning Brief Podcast. Economy Agriculture. Foreign Trade. Reynolds Company RJR introduced a product that revolutionized tobacco advertising and processing: Camel cigarettes. The Tar Heel State experienced a tobacco boom in the s. Other companies existed, too: Green and Blackwell produced Bull Durham. Other North Carolina companies were P.

Lorillard and Liggett and Myers. The U. Supreme Court, however, ruled in that the arrangement was illegal. In the wake of that decision, RJR introduced, with innovative advertising, a revolutionary product: Camel cigarettes. They soon learned otherwise. Circus camels were driven into towns and company representatives distributed free cigarettes.

Advertising catapulted the cigarette to national popularity, to be sure; however, its pleasant taste ensured that it remained popular. Many North Carolinians started recommending the cigarette and its popularity started growing almost immediately after its introduction to the market.